Blog

With your customers and prospects that is. Tim Deeson looks at how social media can build on links with existing customers and how it can establish a rapport with people who don't yet know you or your organisation. The key is linking your media together to form a strong online relationship, wherever they are on the internet.

Got a mobile strategy? We have been busy developing our own mobile communications – see our new dedicated mobile site at http://m.deeson.co.uk where we look at the benefits and relevancy of mobile marketing to different types of organisation.

The term 'mobile' is actually a bit too broad to be useful and leads to a lot of confusion. It can simply mean access from a mobile phone to a standard website, dedicated mobile applications (for example iPhone apps), SMS communications with customers or customers buying from mobile-specific websites.

Drupal is an open source content management system (CMS) which can be extended to provide e-commerce facilities with a module called UberCart. There are a couple of areas in which it is particularly powerful:

Selling access to content or digital products
In this situation all the benefits of Drupal's content management, search, rating and user experience features are available and transactions can be seamlessly processed with a basket.

An interesting week. Several new sites have been launched, some we can talk about and will write up later, but some we can't, including an Australian pop star's...

Deeson.co.uk has just been featured on Acquia's "Beautiful Drupal" design showcase, which is a compliment. I think Acquia are demonstrating the point with design.acquia.com that just because Drupal can be ugly in the wrong hands, it doesn't have to be.

Welcome to the final installment of our three-part blog on conducting a usability study. To recap (aka copy and paste) in the first part, we explained what this is all about, our intentions, process and what we hope to achieve. In the second part, we conducted the usability test, observing the users on the website while they perform the tasks that we have set them in our scenario.

Deeson have just completed the rebrand and website for Form Ltd, specialists in fit-out and build services. Form recently did a cracking job of refitting Deeson's new home in Canterbury, so we were delighted when they asked us if we would revamp their corporate identity in conjunction with their new website.